Functions of Public Relations
The functions of Public Relations (PR) divide loosely into two categories: organizational or societal. The categories are not exclusive because many aspects of the functions fall into both categories. Organizational functions of PR involve activities that relate to or involve organizations while societal functions of PR involve activities that relate to society. Communications management and employee relations are organizational functions while marketing communications and social responsibility are societal functions. An organization must project a positive image to the public and within the organization. To project this image successfully, organization must meet deliveries in both categories of PR functions.
Organizational functions are internal to a company. Wikipedia defines communications management as "the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization and between......

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Title: Functions Of Public Relations
Approximate Word Count: 769
Approximate Pages: 4 (250 words per double-spaced page)

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