INTRODUCTION:

Both the Levi and Lee brands are pioneers when it comes to denim. Both brands began in the 17th century, Levi's beginning in 1853 and Lee beginning in 1889. (www.leejeans.com, 14/9/05) (www.levistrauss.com, 14/9/05)

Levi Strauss and Company is one of the largest brand name manufacturers in the world. The company itself was founded by Levi Strauss, a Bavarian immigrant to the United States. During the gold rush era, Strauss began to produce trousers sewn from tent canvas to meet the needs of his minor and labourer customers who were looking for clothing that could withstand the strain of the work that they undertook. By the 1870's, the pants were being produced out of denim, after finding it to be a very durable material. (www.levistrauss.com, 14/9/05)

Lee Jeans was founded by Henry David Lee who opened up a factory in Kansas City that produced an apparel line that included overalls, work jackets and blue denim pants. (www.leejeans.com.au, 16/9/05) Lee......

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Title: Levi's Versus Lee
Approximate Word Count: 2398
Approximate Pages: 10 (250 words per double-spaced page)

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