Introduction

This paper is intended to be a comprehensive analysis of Shannon's theory of communication, and its influence on a major emphasis area of communication studies –mass media communication. While the relevance of Shannon's work on professional communication shall be explicated in some detail; any coverage of his theory is incomplete without a complete analysis of how its acceptance totally revolutionized the art of media presentation and communication.

We first delimit our discussion to the emphasis area of mass media communication and summarize its history and scope – both present and future. This is followed by a description of Shannon's theory of communication and a comparison with other communication theories in terms of relative determinism and predictive power. We then describe the contexts in which it is primarily used and its underlying assumptions and concepts.

In the analytical portion of the paper, we discuss how Shannon's theory has become the......

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Title: Shannon And Communication Theory
Approximate Word Count: 2070
Approximate Pages: 9 (250 words per double-spaced page)

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