Consumer Behavior Audit of PartyLite
Market Segmentation
A. External influences
1. PartyLite products are typically bought by affluent to middle income females. The social class associated with PartyLite is either Upper Americans or Middle Class groups who holds their home's appearance as important.
2. Although either gender can use the product, PartyLite products are typically purchased by females. Due to the nature of how the candles are sold, though in-home parties directed towards female social groups, it is doubtful that in the future males will become interested in buying the products.
3. The social subculture has the greatest impact on the purchase and consumption of PartyLite products. Because of the high, the product is typically more expensive than similar products available for purchase in a retail store. Due to this Upper Americans purchase products to show the use of the prestige brand. Middle class Americans who hold the appearance of their home as important......

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Title: Consumer Behavior Audit Of Partylite
Approximate Word Count: 2793
Approximate Pages: 12 (250 words per double-spaced page)

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