A Comparative Revenue Analysis Of
Hotel Yield Management Heuristics

By

Timothy Kevin Baker
Bass Hotels and Resorts, Inc.
Three Ravinia Drive, Suite 2900
Atlanta, GA 30346-2149
E-mail: baker.tim@hiw.com

and

David A. Collier
The Ohio State University
1775 College Road
Columbus, OH 43210
E-mail: collier.4@osu.edu


A Comparative Revenue Analysis Of
Hotel Yield Management Heuristics

ABSTRACT

Yield management is the dynamic pricing, overbooking, and allocation of perishable assets across market segments in an effort to maximize short-term revenues for the firm. Numerous optimization heuristics for allocation and overbooking exist for the airline industry, whose perishable asset is the airline seat. When an airline departs, no revenue is gained from the empty seat(s). In the hotel industry, the perishable asset is the hotel room—once a room is left empty for a night, that night's revenue cannot be recaptured. The literature on yield management......

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Title: Hotel Management With Foreign Collaboration
Approximate Word Count: 9544
Approximate Pages: 39 (250 words per double-spaced page)

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