Term Papers on La Gear from Term Papers Lab.
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Overview
LA Gear is a company that enjoyed a meteoric rise to become the number three branded shoe maker in the country. Through a combination of excellent advertising campaigns and perception in to what kinds of shoes would sell, LA Gear became a major force in the industry in a relatively short period.
Beginning in 1990 however, a convergence of poor decisions and bad luck led to a run of declining revenues and stock price. There were three big factors in this decline that were aggravated by bad decisions and a poor business structure that only seemed to work as long as revenues continued to increase.
The release of the Michael Jackson Shoe in 1990 was supposed to coincide with the release of a greatest hits album. The album failed to materialize and the shoe was a huge failure. The Kareem Abdul Jabbar shoe, the catapult, also failed to sell. To top off the 1990 year, in December, before a nationally televised audience, a basketball player wearing a pair of LA Gear shoes......
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Title: La Gear
Approximate Word Count: 1273
Approximate Pages: 6 (250 words per double-spaced page)
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