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Total Market Offering
Cabela's is the world's foremost outfitter in hunting, fishing, and outdoor gear. (www.cabelas.com) They already have a slight edge on their competition and have to be very particular about which products they promote and sell. Magellan is introducing the eXplorist TH1800, the latest in GPS technology, which possesses features, advantages, and benefits that can match Cabela's needs.
One of Cabela's most important needs (as it is in most companies) is to have a product that is unique enough to separate it from the rest of the competition. Magellan's two-way GPS handheld (eXplorist TH1800) is exactly that. It is the newest technology in GPS products and Cabela's would have an upper hand over the competition by being one of the few places to purchase it. Since customer purchase options would be limited, Cabela's would gain increased customer traffic as well as an increase in market share.
Understanding the outdoor world and the people who explore it......
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Title: Total Market Offering
Approximate Word Count: 879
Approximate Pages: 4 (250 words per double-spaced page)
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Total Market Offering
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