TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

1. THE RELATIONSHIP FUNCTION 4

1.1 Introduction 4

1.2 The Eight Concepts of Relationship Marketing 4

1.3 Market Strategies 5

1.4 Customer Bonding & Positioning 6

1.5 Quality Management and Benchmarking 7

1.6 Communication and Promotion 9

2. THE RELATIONSHIPS COMPANY OF THE FUTURE 11

3. A RELATIONSHIP MARKETING PLAN 13

REFERENCES AND BIBLIOGRAPHY 27
16

BIBLIOGRAPHY: 16

ANNEXURES: 17

APPENDICES

Appendix A (Intersite's Current Organisational Structure)
Appendix B (Reporting Structure)
Appendix C (Intersite's Previous Organisational Structure)
Appendix D (The most important labour statutes)
Appendix E (Steps in Selection Process)
Appendix F (Recruitment Process)
Appendix G (Types and......

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Title: Kfc
Approximate Word Count: 4723
Approximate Pages: 19 (250 words per double-spaced page)

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