ChallengeUnilever is one of the world's leading suppliers of consumer goods, including household favorites such as Persil, Knorr, Hellmann's, Lipton, and Dove. To keep up with consumer needs and increase operating margins, Unilever wanted to consolidate its 1600 brands to 400 by 2004. By consolidating its brands, Unilever plans to focus on stronger product innovations, strengthening marketing efforts, building a world-class supply chain, and simplifying business processes. Dubbed Unilever's Path to Growth strategy, the company has already saved € 1.6 billion from global procurement efficiencies and management expects to save an additional € 1.5 billion by 2004 from restructuring and simplifying processes.

Maintaining 1,600 brands among seven regional business groups and over 300 operating units created a heavy burden on Unilever's IT environment. Unilever had a decentralized IT infrastructure with multiple environments, including enterprise resource planning (ERP) applications......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Unilever
Approximate Word Count: 782
Approximate Pages: 4 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Unilever, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!