Implementation: True Religion Brand Jeans

True Religion Brand Jeans is a relatively new company, establishing itself in late 2002, and taking denim in a new direction. Just over three years old, the company has capitalized on the latest Hollywood trends and narrowed their target market to the likes of celebrities and high fashion ‘gurus' who don't seem to mind forking out $400 for a pair of jeans. Currently, True Religion's strategy is through differentiation of their product through prestige, brand image and innovation. They have established a quality product with fashionable trendsetting lines and paying impeccable attention to detail, appealing directly to their target market and differentiating their product from their competitors.
High end fashion is a concept that we all know. A classic example would be the reference to Hollywood's Red Carpet, designer gowns, tuxedoes, etc.; Red Carpet equals high end fashion. The high end fashion denim industry is fairly young, but has......

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Title: Implementation True Religion Jeans
Approximate Word Count: 2061
Approximate Pages: 9 (250 words per double-spaced page)

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