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Chevrolet launched a new version of the Corvette in 1983, with a higher price and an advertising campaign that compared it to imported sports cars, particularly the Porsche. The initial sales were strong, but decreased by 25% in1986.
In 1985, G.M was the dominant car manufacture in the U.S, producing 6 of the top ten selling cars in the U.S. However, imported cars still made up for 23.5% of the total U.S market automobile sales.
A reorganization of former autonomous car divisions at G.M was undergone, to curb the problem that many of G.M's cars looked alike and to bring about distinctions between the different models. G.M, in a joint effort with Hughes Aircraft Company and Electronic Data Systems, began to design automobiles that would incorporate aerospace technology into automotive areas. Also, G.M purchased Group Lotus Cars, which meant the bought the competition as this company was known for its state of the art sports cars. G.M produced the Chevrolet Nova and Saturn in a......
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Title: Chevrolet History
Approximate Word Count: 1079
Approximate Pages: 5 (250 words per double-spaced page)
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