raising questions as to the viability of unrelated diversification strategies. [Textbook,
p186] Dell's relatedness in diversification manifests itself in corporate relatedness. Dell
often introduces new products that while consumer electronics or computing devices,
may not share production resources. Instead, the knowledge about these various products
and services is very similar, and workers can transfer it across the corporation.
A firm can best implement an integrated cost leadership/differentiation businesslevel
strategy when a company can "adapt quickly to environmental changes, learn new
skills and technologies more quickly, and effectively leverage its core competencies
while competing against rivals". Dell has successfully meets all three of these criteria.
Dell's direct model allows it to communicate directly with customers, which eliminates
intermediaries and provides Dell with real- time feedback and market information. This
rich information allows Dell to......

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Title: Dell
Approximate Word Count: 597
Approximate Pages: 3 (250 words per double-spaced page)

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