Defining Public Relations Paper

Public Relations/MKT 438

March 2, 2006

Public relations is, simply stated, the art and science of building relationships between an organization and its key audiences. I define Public relations as the relationship between the an organization and the consumers of whatever product is being offered. Good public relations are the key to the success of any business. A company must strive to stand out in its particular field. There are many different examples of public relations.
Corporations
Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market. Wikipedia (2003).
Non-profit organizations
Non-profit organizations, including schools and universities, hospitals, and......

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Title: Defining Public Relations
Approximate Word Count: 708
Approximate Pages: 3 (250 words per double-spaced page)

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