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Discuss the main issues of Service Quality Management in Tourism Marketing with Reference to Parasuraman, Zeithaml and Berry's (1985) "SERVQUAL Model"
Introduction
It is well known nowadays, that markets and businesses operate very differently than in past eras. During the last two decades, technology has undergone an explosive growth. Deregulation of markets has made competition become more intense and consumers more demanding.
Additionally, the major importance of the manufacturing industries that existed in past eras has been decreased significantly and is has been replaced by the services sector. Indeed, according to Ingram and Daskalakis (1999:24), the dominance of manufacturing industries has waned
and has been replaced by a buoyant services sector in which the hospitality industry has become one of the world's largest industries with an international identity'.
Furthermore, Akan (1995:39) refers to the importance of the services sector in the global economy......
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Title: Tourism Product Marketing
Approximate Word Count: 3464
Approximate Pages: 14 (250 words per double-spaced page)
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