COMPANY VIEW
A statement by Howard Schultz, Chairman and Chief Global Strategist of Starbucks
Corporation and Orin C. Smith, President and Chief Executive Officer of Starbucks
Corporation, follows. This has been taken from the company's 2003 Annual Report.
From the early days of Starbucks history, we have eagerly embraced possibilities and
let our imagination propel us to create new experiences instead of accepting the
status quo. That spirit, combined with our belief that a company can indeed achieve
the delicate balance between social and fiscal responsibility, and, frankly, our genuine
love for a great cup of coffee, has guided Starbucks on an amazing journey from a
single store in Seattle to a global presence with more than 7,000 locations worldwide.
That journey, which has yielded some wonderful rewards, is still in its early stages.
In a challenging economic environment where enduring success is extremely difficult
to achieve, Starbucks continues to thrive. The......

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Title: Orin Smith
Approximate Word Count: 388
Approximate Pages: 2 (250 words per double-spaced page)

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