Starbucks Coffee Company Executive Business Plan

Daniel Boose

MGT 591 Seminar in Management

John Fritch

July 10, 2006

Executive Summary
The following executive summary will identify two projects that are being recommended to Starbucks Coffee Company for implementation immediately. The summary will identify the two projects, state why the projects are being recommended, and provide an overview of the expected results. Following that will be a business plan summarizing the findings and recommendations for the two projects. The two projects that are being recommended to Starbucks are the Real-Time Snapshot Project and the Partner Compensation Access Project.
The first project is the Real-Time Snapshot Project. This project would enhance Starbuck's website to include a section where customers can give a real world snapshot of the experience that they have had in the retail stores after visiting them. This would allow the consumer to rank their visit, provide......

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Title: Business Plan
Approximate Word Count: 6574
Approximate Pages: 27 (250 words per double-spaced page)

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