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Pg. 1
International Marketing
Introduction
Over the past 40 years, the number of multinational corporations in the world's fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While many companies have marketed internationally for years, more and more companies are looking to enter the arena of global competition.
In today's business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide if it is beneficial to go international, and then define its international marketing policies and objectives to create an effective promotional campaign.
The Decision Whether to Market Internationally
A global industry is defined as "an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions" (Porter, 1980, p. 275). Though some U.S. businesses would prefer to eliminate foreign......
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Title: International Marketing
Approximate Word Count: 1369
Approximate Pages: 6 (250 words per double-spaced page)
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