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Marketing Audit Approach: Microsoft Xbox 360
Company Description
Microsoft is motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them (Microsoft Corporation, 2006). Microsoft is in various technological areas (computers, IT programs, IT Solutions, and gaming systems). This Marketing audit will focus on the Microsoft Xbox 360.
Currently, Microsoft has three goals for the Xbox 360:
1. Gain a considerable portion of the rapidly growing video gaming market. Microsoft's core PC software businesses have slowed, so moving into a fast-growing and sizable market is very attractive to the company.
2. Microsoft would like to diversify beyond PCs by attracting consumer home entertainment spending.
3. Microsoft's reputation has suffered considerably over the last few years as a result of the litigation surrounding its Windows monopoly. The......
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Title: Xbox: Marketing Audit
Approximate Word Count: 1531
Approximate Pages: 7 (250 words per double-spaced page)
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