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Case Study: I Love Lucy
In order to illustrate the theory that the distinguising feature of consumer consumption is an age of media overlap, is the experiece that each medium offer - it is important to consider a few examples. ‘I love Lucy’ was one of the most popular shows on television, and even today it is still being shown on certain channels like TV Land in the USA. In 2002, TV Guide’s ‘50 Best Shows of All Time’ ranked it at number 2 (TV Guide Top Shows. http://www.cbsnews.com/stories/2002/04/26/entertainment/main507388.shtml). The ‘I love Lucy’ show struck a chord with its audience. The comic genius of Lucille Ball managed to keep the viewers wanting more – ‘at its peak, in 1952-53, it averaged an incredible 67.3 rating, meaning that on a typical Monday night, more than two-thirds of all homes with TV sets were tuned to Lucy’ (First Lady of Comedy. http://www.time.com/time/time100/artists/profile/lucy.html).
Although television was fairly novel at the time, the ‘I love...

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Title: I Love Lucy
Approximate word count: 787
Approximate pages: 4 (250 words per double-spaced page)

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1. I Love Lucy
   

   i love lucy. ... http://www.cbsnews.com/stories/2002/04/26/entertainment/main507388.
   shtml). The ‘I love Lucy’ show struck a chord with its audience. ...

2. Lucille Ball
   

   ... Not only was she the star of the world renowned television show, I Love Lucy, but
   she has also performed on radio, in films, and even on Broadway. ...

3. Seinfeld
   

   ... It has been compared to I Love Lucy and The Honeymooners, both of whom
   received praise for there pioneering works in comedy. But ...

4. Lucille Ball
   

   ... The use of the film enabled the preservation of the earliest shows, and once the
   cast was complete, the first filming of the I Love Lucy series took place on ...

5. Values
   

   ... pace from the 1950’s to the 2000’s. Sexuality has changed since the days of I Love
   Lucy, In the 1950’s, Lucy couldn’t even say that she was pregnant. ...