Aston Business School
Aston University

THE IMPACT OF GENDER IDENTITY CONGRUENCE ON DIFFERENTIAL RESPONSES TO UTILITARIAN AND HEDONISTIC APPEALS

Submitted by: Ramneak CHAUHAN
Submitted on: July 2006

MSC in Marketing Management 2005-2006
Supervised by Dr. Amanda J. Broderick


Name: CHAUHAN, Ramneak
Course: MSc Marketing Management
Student No: 011914512

DECLARATION FORM

I declare that I have personally prepared this report and that it has not in whole or in part been submitted for any other degree or qualification. Nor has it appeared in whole or in part in any textbook, journal or any other document previously published or produced for any purpose. The work described here is my own, carried out personally unless otherwise stated. All sources of information, including quotations, are acknowledged by means of reference, both in the final reference section, and at the point where they occur in the text.

Signed......

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Title: Gender Identity And Congruence
Approximate Word Count: 18052
Approximate Pages: 73 (250 words per double-spaced page)

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