*Once you've completed this worksheet, the information from it needs to be condensed into about a 2-page summary for the written case analyses.
1. What is the company's mission? Is it a good mission statement?
2. What is the essential company background information?
3. What environmental forces are most critical?
4. Describe the key environmental threats and opportunities. Be specific.
5. What is the composition of the competitive environment?
6. What product or service does the company market? How deep is its product line?
7. What type (classification) of product does the company market?
8. Who is the target market for the product(s)?
9. Describe how the typical consumer buys the product -- and how much he or she buys.
10. Describe how the typical consumer uses the product.
11. What are the strengths and weaknesses of competing products/services? Be sure to examine obvious competing products as well as substitute products/services.
12. What is the sales history for the......

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Title: How To Write A Case Analysis
Approximate Word Count: 926
Approximate Pages: 4 (250 words per double-spaced page)

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