Low Prices = More Customers? Not Always
5/1/2006
Wal-Mart, Southwest Airlines, and Dell Computer are famous for their low prices. But before you follow their lead, consider the downside of cutting prices. An excerpt from the new book Manage for Profit, Not for Market Share.
by Hermann Simon, Frank F. Bilstein, and Frank Luby

By arguing against price cuts as a form of competitive reaction when you perceive a competitive threat, we hope to convince you to plan your responses more carefully and consciously by thinking through the consequences first. In some situations, your competitor may force you to make this decision, because it has cut prices itself or entered your market at a much lower price point.

But in other situations, companies decide to cut prices voluntarily, with no prompting from competitors and—as we show in this section—hardly any prompting from customers either. They decide to cut their prices out of sheer devotion to the idea that lower prices will revive......

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Title: Salem
Approximate Word Count: 2264
Approximate Pages: 10 (250 words per double-spaced page)

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1. The Mass Hysteria Between Today's Society And The Salem Witch Hunt
   

   The mass hysteria between today's society and the Salem witch hunt. ... It has brought
   about a lot of chaos in both Salem as well as the present society. ... ...

2. The Mass Hysteria Between Today's Society And The Salem Witch Hunt
   

   The mass hysteria between today's society and the Salem witch hunt. ... It has brought
   about a lot of chaos in both Salem as well as the present society. ... ...

3. Salem Witch Trials
   

   Salem Witch Trials. Deep inside a town in ... lived during the colonials times.
   The practice of capturing witches didn't start at Salem. ... ...

4. Salem Witch Trial
   

   Salem Witch Trial. ... There are an numerous number of explanations for the
   hysteria that over took the puritan population of Salem. ... ...

5. Salem Witch Trials
   

   Salem Witch Trials. In 1692, Salem, Massachusetts was stricken with witch
   fever. ... The Salem Witch Trials are mix of different scenarios. ... ...