Case Analysis Presentation ¡V Affiniscape

Define the Problem
About Affiniscape:
¡Kcame to existence in January 2001. It is a company that serves as a virtual extension of the staffs of small (state, regional, or local) trade and professional associations. As a ¡§virtual staff¡¨ they would enhance the capabilities of the association¡¦s physical staff without increasing association costs. Their goal was to provide two general services for small associations: a comprehensive, easy-to-use Web site and a portfolio of affinity (related, similar) programs.

The company emphasized long-term client relationships based on repeat purchases and an extensive service commitment in their business model ¡V hence their focus on offering additional products and services.

The company had just closed its second year of operation and executives were sure the company was on the verge of a breakout year. However, given the financial performance at the closing of 2002, executives and......

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Title: Affiniscape
Approximate Word Count: 1271
Approximate Pages: 6 (250 words per double-spaced page)

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