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Introduction
In December of 2002, Nick decided to purchase his girlfriend, of two and a half, years an engagement ring that would symbolize his commitment and dedication to her. Nick and his girlfriend, Karen, met through work where they both were tellers at Wells Fargo Bank in Glendale, Arizona. Karen graduated from Arizona State University with a degree in Economics and is currently working for DeWalt/Black and Decker in Florida. Nick plans on graduating from ASU in December with a degree in Finance. He will then pursue his career in Florida along with going to school for his MBA. Nick feels that "everyone should go to college, but the ultimate is obtaining an even higher degree".
When Nick went to purchase his engagement ring, he did not know what Karen liked, except for the fact that she wore silver. Nick knew that even though he did not know what kind of cut Karen liked, she would be happy with whichever he chose. He mentioned that it is not the diamond that...

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Title: A High Involvement Purchase
Approximate word count: 4087
Approximate pages: 17 (250 words per double-spaced page)

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1. A High Involvement Purchase
   

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5. &Quot;Celebrity Endorsements Of High Involvement Brands Evoke Cognitive ...
   

   ... involvement product, medium or message means that the consumer has a high interest
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