Excerpts from Chapter 12 of How to get the best advertising from your agency by Nancy Salz.

Agency & Client Commitments
A personal contract for collaborators

The six agency commitments: What you should expect from your agency.

1. Commitment to the success of your business. The best agency people are 100 percent committed to the same goal you are: success in the marketplace. Their commitment is evidenced by their time, enthusiasm, work, and knowledge that if you succeed, they succeed.

[The best agency account person] made suggestions. Not only would she have things to me when they were due and not only would she think to get things done that I didn't ask…she'd also come up with suggestions. If I asked her to do something, she'd say "fine," but then she'd come up with something better or take something one or two steps further.
Ellen Elias, Group Product Manager,
Lever Brothers

Anybody that's good would want your undivided attention, twenty-four......

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Title: Advertising: Agency & Client Relationships
Approximate Word Count: 1301
Approximate Pages: 6 (250 words per double-spaced page)

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