Case Analysis
Jones Blair Company
By: Kevin Manthey

Points Covered
1) Characterization
2) Market Segments of Jones Blair's Market Area
3) Segments that Represent Opportunities for Jones Blair
4) Jones Blair's Competitive Position in its Markets
5) Segments Jones Blair Should Pursue
6) Strategy for Each Segment


1) CHARACTERIZATION
Architectural Paint Coatings Industry

• This is a mature market with long-term sales growth projected between 1 to 2 percent annually. The industry of paint products as a whole is still maturing, whereas the category of architectural paint is itself a mature industry.
• The current demand for products and services from this industry is affected by two factors; (1) currently alternative materials like aluminum and vinyl siding, interior wall coverings and wood paneling, and (2) also paint companies had developed higher quality products that reduced the amount of paint necessary per application and the frequency of repainting.......

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Title: Jonesblare Case Analysis
Approximate Word Count: 1965
Approximate Pages: 8 (250 words per double-spaced page)

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