2. Discuss the dimension of Service Quality and explain how you will use those dimensions to gain competitive advantage over your competitors.

In today's competitive environment, organizations must earn the customer's trust by consistently meeting or exceeding expectations. The disparity between expectation and perception is the major determining factor in a customer's assessment of quality of service. Service quality and customer service is very important. One of the most important customer service skills you can develop is the ability to understand and effectively respond to the customer's needs and concerns. For a long time, a sale has been perceived to be mostly about trying to convince the customer that he needs the product. Excellent customer service starts by first taking the time to get to know the customer, their situation, vision, frustrations, and goals. Service quality is very important. Companies should use the strategy: Under promise and Over deliver.......

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Title: Dimension Of Service Quality
Approximate Word Count: 962
Approximate Pages: 4 (250 words per double-spaced page)

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