Just A Cup Co. Ltd
Bangkok Thailand

Table of Contents

Introduction 2
Business Field 4
Organization Chart 4
Financial Highlights 6
Trend 6
Business Flow Chart 7
Risk Factors 8
Vital factor to success 9
Scheme 9
Short team strategy 9
Long term strategy 10
Marketing Strategy Analysis 11
SWOT Analysis 12

Introduction
The purpose of this proposal is to provide comprehensive information concerning the development and management of a luxury tea house Franchise project (hereafter called Just a Cup/JAC) in Bangkok, Thailand.

Background

One thing need to be mentioned is the world is changing at an ever-increasing pace. Food industry, as we know it, shows-marked differences from the way it was. The inforshop.com estimates that a huge market¡X Over 10.5 Billion baths alone ¡Xis ready, willing and anxious to pay a premium for a nice hot drink in an air-conditioned, contemporary tea house.

There is no such a big franchised tea house now offer fruit tea......

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Title: Just A Cup-Thailand Company
Approximate Word Count: 2453
Approximate Pages: 10 (250 words per double-spaced page)

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