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Target Background and History
With its familiar red bulls eye logo, Target Stores have become the United States' second-largest discount chain behind giant Wal-Mart. Target offers merchandise and brand names that are aimed at a more upscale shopper than Wal-Mart.
With strong growth from expansion, Target reported $46.839 billion in sales and earnings of $3.198 billion in 2004. At the beginning of the year, the company operated 1,172 regular Target stores and 136 SuperTarget stores that include a supermarket as well. Target has stores in 47 states.
According to the company, Target reaches a younger customer with higher incomes than its competitors. The average age of Target customers is 45, the youngest of all major discount retailers. The median household income is roughly $57,000. Eighty percent are female and 40 percent have children at home. About 80 percent attended college and 44 percent completed college.
Many industry observers believe that Target is facing a......
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Title: Target Background And History
Approximate Word Count: 480
Approximate Pages: 2 (250 words per double-spaced page)
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