IKEA, the famous Sweden furniture retailer, opened its first store in United States in 1985. After ten years diligent practice on advertising and adjusting its products to fit the U.S. furniture market, IKEA were admitted by the U.S. customers and its sales began to increase. It ranked fourteen in 2002.
America furniture market was highly fragmented. It consisted of many low-end and high-end retailers. Low-end retailers, e.g. Walmart, offer low price but poor designs and services. High-end retailers, e.g. Ethan Allen, provide high quality products and services with high price. IKEA's competitors are more low-end rather than high-end retailers. IKEA's strengths are affordable price with fascinated design, cheaper and easier transportation for products, customer involvement from product selection to final assembly, and amenities such as Scandinavian Café and Childcare Center within stores. IKEA, however, is also weak on poor product longevity, increased self-service assembly burden......

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Title: Ikea
Approximate Word Count: 663
Approximate Pages: 3 (250 words per double-spaced page)

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1. Ikea: Design And Pricing
   

   Ikea: Design And Pricing. ... The IKEA case study outlined the framework IKEA
   uses to improve product design and consumer satisfaction. ... ...

2. Ikea
   

   IKEA. IKEA, the famous Sweden furniture retailer, opened its first store in United
   States in 1985. ... IKEA is planning to open another eight stores next year. ... ...

3. Ikea
   

   ikea. ... IKEA customers help to keep prices low by picking their furniture up at their
   store's warehouse, transporting it home and assembling it themselves. ... ...

4. Ikea Case
   

   IKEA case. 1. What were the sources of IKEA's successful entry into the furniture
   retailing business in Sweden? ... 4. What challenges lie ahead for IKEA? ... ...

5. Ikea Specific Advantages
   

   Ikea Specific Advantages. 1. What are IKEA’s firm-specific advantages? Country -
   specific advantages? ... What has made it possible in IKEA’s case? ... ...