Overview of the Industry


With a smoking population of over 38 million strong (or 47% of the total Philippine population), the cigarette industry proves promising to enter into. Having one of the highest smoking prevalences among East Asia Pacific countries, the industry bears the contradiction of having a steeping demand despite an ever-emergent poverty crisis.
The Philippine cigarette industry has thus far experienced unprecedented growth; from 67,851.11 million sticks in 1997, the cigarette industry totaled 88,316.37 million sticks in 2003∗., accounting for an average annual growth rate of 4.57%. In 1998, tobacco imports accounted for $33,586,000 (or 4,693 metric tons) of total imports. Meanwhile, during the same year, $6,550,000 (or 1,392 metric tons) worth of tobacco was exported to over 60 countries worldwide.

Since the 1970s, annual cigarette consumption in the Philippines has been steadily increasing. However, per capita cigarette consumption......

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Title: Marketing Plan: San Miguel Cigarettes
Approximate Word Count: 12338
Approximate Pages: 50 (250 words per double-spaced page)

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1. Marketing Plan: San Miguel Cigarettes
   

   Marketing Plan: San Miguel Cigarettes. Overview of the Industry With a smoking
   population of over 38 million strong (or 47% of the ... ...