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Microsoft Project
Summer 2006
BUS 597A
INTRODUCTION
In 1975, Bill Gates and Paul Allen created a company called Microsoft. More than thirty years later, Microsoft is a leader in the field of computer programming. Gates and Allen both had big plans for their company and came up with different ways of managing people and products
in order to create possibly the most effective and versatile workforce of any corporation in existence. To study Microsoft's way of doing business is to look at the company from many angles, from a managerial and organizational standpoint to its process of developing products and services for its customers and its competitive environment. The purpose of this paper is to analyze Microsoft from a strategic fit perspective. Hence, the topics included are mission and values, resources and competitive advantages, organizational structure and management systems, Microsoft's customers, Microsoft's competitors, and Microsoft's Suppliers.
INTERNAL......
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Title: Microsoft Business Strategy
Approximate Word Count: 3193
Approximate Pages: 13 (250 words per double-spaced page)
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