Exhaustive SWOT

Strengths

 Good business philosophy built on commitment to value and quality, by offering high-end audio and video components.
 Good business philosophy built on commitment to optimal customer service, encompassing a knowledgeable sales staff.
 Tweeter was the first and only company to launch an APP policy.
 Joining the PRO (Progressive Retailers Organization), Tweeter was able to obtain prices from manufacturers that were comparable with those obtained by its larger competitors.
 Growth in annual sales (from $35 million to $82 million) as well as expansion from 13 to 21 stores across New England and Rhode Island.
 More effective marketing mix (using TV and radio rather than print), conveying a message that Tweeter is competitive with their pricing.
 100-page seasonal Buyer's Guide with Tweeter product descriptions.
 High quality facilities (sound proof audio room for example), not prominent......

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Title: Tweeter
Approximate Word Count: 1958
Approximate Pages: 8 (250 words per double-spaced page)

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