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Case Study #1: Phillip Morris
Questions
1. Do you actually think Joe Camel led youngsters to become smokers when they got older? Why or why not?
I believe that the children who saw Joe Camel and became accustomed to him, had more of a probability to become smokers than those who didn't, because the children could relate to Joe Camel just like any other fictional character that they held dear to them. For example, if a child watches Winnie the Pooh and finds interest in him, they would want to keep watching him, and then maybe leading to them wanting toys, clothing, and other paraphernalia. I feel that camel cigarettes would work in the same way, but rather than toys or clothing, children would try a cigarette at a younger age than someone who started smoking without the help of a fictional spokesperson.
2. Do you have any problems with the idea of militant ministers leading their followers to whitewash offensive billboards? If not, is tearing down such billboards acceptable?...

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Title: Phillip Morris And The Tobacco Industry
Approximate word count: 2852
Approximate pages: 12 (250 words per double-spaced page)

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1. Phillip Morris And The Tobacco Industry
   

   Phillip Morris and the Tobacco Industry. Case ... 6. Has Phillip Morris succeeded
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2. Phillip Morris Marketing Analysis
   

   ... Status In the US, Philip Morris continues to be the leader in the tobacco industry. ...
   Phillip Morris reported total shareholder return on stock at 18.4% for 2004 ...

3. Phillip Morris
   

   ... them endure through the turbulent times in the industry. ... Indeed, the one out of six
   tobacco smokers that ... customers who are loyal to Phillip Morris, but will ...

4. Philip Morris
   

   ... Phillip Morris continues to diversify into other products, buying into General Foods ...
   During the 80's and 90's, the tobacco industry starts marketing heavily in ...

5. The Tobacco Deal
   

   ... council wrote an internal memo to Phillip Morris; "It is extremely important to
   show that the industry continues to ... http://www.cnn.com/US/9706/23/tobacco/). ...