Running head: SITUATION ANALYSIS AND PROBLEM STATEMENT: BURNS AUTO CORPORATION

Situation Analysis and Problem Statement: Burns Auto Corporation
Scott Watson
University of Phoenix
Professor: Murray Pyle
MBA 510

Table 1
Issues
Issues
Issue: Increased inventory cost.
• Details: Recent to an average of $360 million in vehicles in inventory on a daily basis; a cost of $10,800,000 to finance.
Issue: No systematic approach in place to forecast sales. • Details: Richard Settle relies on manufactures forecasts for each model car including sedans, coupes, sport cars, SUVs and trucks.
Issue: Conflict to use or not use an outside consultant. • Details: Richard Settle does not believe in using an outside consultant to forecast sales.
Issue: Push down approach or individualized forecast. • Details: Thomas Burns believes corporate should "push down" the forecast to each independent dealership; Lisa Hopkins believes each dealership should develop its own independent forecast.......

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Title: Business
Approximate Word Count: 1206
Approximate Pages: 5 (250 words per double-spaced page)

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