Keeping prices low takes a concentrated effort at every stage of production and sales. We are persistent in finding ways to use the economies of scale, better production methods and smart design to keep costs low without affecting the quality of IKEA products. This way of working applies to:
• IKEA stores
• Distribution
• Purchasing
• Industry group
• Developing the product range
• Expert and supporting functions, including IKEA IT, IKEA Communications, IKEA Food Services, and more.

IKEA stores
IKEA stores sell the IKEA product range in room settings and self-service areas and inspire customers with ideas, hints and tips for smart new home furnishing solutions. To keep prices low, the stores buy and transport products in bulk. They're also located in less expensive areas of their market area. IKEA customers help to keep prices low by picking their furniture up at their store's warehouse, transporting it home and assembling it themselves.

Distribution
IKEA has......

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Title: Ikea
Approximate Word Count: 518
Approximate Pages: 3 (250 words per double-spaced page)

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