Running Head: INTEGRATED MARKETING COMMUNICATIONS

Integrated Marketing Communications

Integrated Marketing Communications

Introduction
"Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product correctly, XYZ must take advantage of an IMC program and specifically target the advertising, promotion, and integration components with a focus on consumers, cost, convenience, and communication. Additionally, an identification of the political, cultural, and social influences in relation to the marketing communication mix will be discussed.
Advertising
Advertising is an important component that incorporates a product's message,......

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Title: International Marketing Communications
Approximate Word Count: 939
Approximate Pages: 4 (250 words per double-spaced page)

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