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Introduction
For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations, as well as its primary sports marketing goals and objectives.

Company Info.
Oakley, Inc. is a Washington corporation formed in March 1994 to succeed to the assets and liabilities of Oakley, Inc., a California corporation, which commenced operations in 1977 and began to sell sunglasses in 1984 (Scott, 1998). The company is an innovation-driven designer, manufacturer and distributor of consumer products, including high-performance eyewear, footwear, watches and athletic equipment. Oakley's principal strength is its ability...

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Title: Marketing Analysis Of Oakley I
Approximate word count: 2330
Approximate pages: 10 (250 words per double-spaced page)

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1. Marketing Analysis Of Oakley I
   

   Marketing Analysis Of Oakley I. Introduction For my strategic sports marketing
   project, I decided to report on the sports marketing ...

2. Toyota
   

   ... April 2003 Toyota Prius; Marketing Communications Plan Prepared by ... Geographic 7 Toyota
   8 SWOT Analysis 8 Campaign ... Full service agency "Oakly & Oakley" has been ...

3. Global Communications
   

   ... End of the initial analysis, three alternatives ... Oakley says "the engaged employee
   is oriented to ... "Trusted brands: Taking responsibility." Marketing (April 12 ...

4. Toyota
   

   ... April 2003 Toyota Prius; Marketing Communications Plan Prepared by ... Geographic 7 Toyota
   8 SWOT Analysis 8 Campaign ... service agency “Oakly & Oakley” has been ...

5. Intersect Investments: Benchmarking
   

   ... "Oakley is co-author of a study released last year that ... (Marketing). ... Conclusion In
   summary, this generic benchmarking analysis covered three topics relating to ...