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1. The product, country to export and the size of the market is $ terms.
The product of choice to be marketed is an electric start component for outboard marine engines. The country of choice for export is Germany.
The product is a fully assembled, self-contained unit that implements a universal fit on most outboard marine engines that run on battery power. The manufacturing cost is $50.00 per unit with a 50% markup for a total selling price of $100.00 each. The product is manufactured at a locally owned fabrication facility in Madison, Wisconsin.
According to the latest trade statistics, Germany imported $299 million USD in outboard engines for marine propulsion during 2005. This figure represents an increase of 14.6% from the previous year. Of all the replacement components on an outboard engine, experience dictates the electric start is one of the most frequently needed and there is a market for this product.
I plan to initiate letters of credit for sales......
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Title: Global Exporting - Germany
Approximate Word Count: 1910
Approximate Pages: 8 (250 words per double-spaced page)
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