1. Assuming that eBay makes the decision to go Latin America, prepare a roadmap for eBay's expansion in this region during the next five years. Specifically, what should be the sequence of entries in the six major Latin America countries in Exhibit 6? Use relevant facts from the case to support your decision.

The six major Latin America countries are Brazil, Argentina, Mexico, Colombia, Venezuela, and Chile. Although eBay was the largest online trading company by developing a web-based community in 2001, it was not well recognized in the Latin America region. The language, currency exchange, and lack of knowledge of the region are the main challenges which eBay were facing. In early 2001, eBay bought iBazar which allowed them to step into a Latin America market – Brazil. However, the acquisition was driven by the European market. Thus, Latin America wasn't the main focus of this action. But Brazil was a good start. Brazil was already among the top twenty global e-commerce......

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Title: Ebay Case-Latin America
Approximate Word Count: 1961
Approximate Pages: 8 (250 words per double-spaced page)

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