Media Studies Assignment brief

In this essay i have to choose an image from the media and decode it using semiotic analysis.
I have chosen the advert for the fragrance 'Givenchy', this image strongly relies upon the use of photographic imagery, it is symbolic because the actual main image of the man does not look like object it is advertising.
The name suggests this is a product exclusively aimed at men, and you would find this type of advert in men's magizines such as as 'FHM' and 'ZOO' in which the advertisement is situated. The advertisement is very bold making a very big statement its using quite a typical iconic image of a man holding a women to promote the idea of attraction and lust in fragances. However, it is this use of its human subject which lends the advert its significant semiotic significance. , Example D contains a variety of signifiers which all give the subject an unquestionably heterosexual status. In order to place the theme of sex and sexuality on the......

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Title: Semiotic Analysis Of Advertisement
Approximate Word Count: 710
Approximate Pages: 3 (250 words per double-spaced page)

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