Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that "as long as you have a body you are an athlete." I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes. As you can see in their line of footwear you are able to purchase Nike track shoes, basketball shoes, cleats, dress shoes, and work boots. They are able to do this by not only marketing these products through Nike but also by acquiring other companies such as Cole Haan, Converse, Hurley and Bauer. With all these entities Nike still has to come up with ways to stay on top of the competition in America, but must also grow their corporation globally.
Many of the strengths of Nike were presented in the previous paragraph. Their continuous drive to deliver quality......

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Title: Swot Analysis Nike
Approximate Word Count: 718
Approximate Pages: 3 (250 words per double-spaced page)

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