The Zipcar idea was brought to the US by Antje Danielson. Antje had recently traveled to Germany where she saw the car sharing concept in action. She felt this same idea could be adopted in urban areas of the US. Robin Chase would be Antje's business partner who would ultimately bring her idea to fruition. The development of the business took a total of 14 months and $1.3mil was needed for launching the business. The biggest challenge facing Chase is the growth of the business after the initial launch of the service.
There are several underlying challenges with the concept of car-sharing. First, the concept has an average to early expenditure curve. This type of curve implies most of the expenditures are needed in the initial stages of development. Chase needed $1.3mil to enter the Boston market only. This required a lot of up front work, refining the technology that would be used with the concept, and getting investor buy-in. One of the solutions to acquiring the up......

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Title: Zipcar
Approximate Word Count: 580
Approximate Pages: 3 (250 words per double-spaced page)

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