Historical development of strategic management

Strategic management emerged as a discipline in the 1950s and 60s. The most notable innovators were Alfred Chandler, Philip Selznick, Igor Ansoff and Peter Drucker. Alfred Chandler saw the need to organize the various aspects of management under one strategy. Phillip Selznick presented the idea that internal factors corresponds to external environmental circumstances. Igor Ansoff built on Chandlers work by inventing a new vocabulary. Peter Drucker accentuated the significance of objectives. He predicted the emergence of intellectual capital.
The Profit Impact of Marketing Strategies (PIMS) concluded that the greater a company's market share, the greater will be their profit. The benefits of high market share peaks an interest in new growth strategies. Another study indicated that a low market share may also be profitable
Harry Markowitz and other financial developed one of the most significant strategic management concept- the......

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Title: Strategic Management
Approximate Word Count: 705
Approximate Pages: 3 (250 words per double-spaced page)

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