Marketing Concepts – The following list of marketing concepts may be discussed when utilizing this case. However, each individual instructor may choose to emphasize certain concepts while placing minor emphasis on others and even perhaps ignoring certain aspects of the case situation.
The Changing Role of Marketing
Marketing Intelligence
Market Segmentation
Product Strategy
Services Marketing
Distribution strategy
International

Central Issue – This case discussion may be focused on any, or all, or any combination of four major topics:
Illustrate how mergers, acquisitions, spin-offs, as well as divestments, have affected the shape of the U.S. and global fast-food industry.
Illustrate the highly competitive business environment in which members of the global fast-food industry operate.
Illustrate how important an international presence is to KFC – a company that derives more than 50% of its revenues from international markets.
Illustrate strategies......

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Title: Kentucky Fried Chicken And The Global Fast-Food Industry
Approximate Word Count: 464
Approximate Pages: 2 (250 words per double-spaced page)

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