Table of Contents

Purpose and Overview 3

Analysis of Our Past and Current Situations 3

External Opportunities We Could Exploit 4

External Threats That May Impeded Success 4

Internal Strengths on Which to Capitalize 5

Internal Weaknesses to Overcome 6

Assumptions on Which the Strategies are Based 6

Marketing Strategies That Emerge from the SWOT 7

Summary and Request for Action 7

References 9

Case Analysis of Frito-Lay Company
Purpose and Overview
Frito-Lay's net sales of over 8 billion dollars in 1985 amounted to a 190% increase in sales growth from 1981 (Kerin, Peterson, pg.131). This success leads the company to a major issue of how the company can be further developed. The company's options lead to two different viewpoints. The first is the chip dip category or secondly, the newer vegetable dip category.
Analysis of Our Past and Current Situations
Frito-Lay is a nationally recognized leader in the marketing and manufacturing of......

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Title: Frito-Lay
Approximate Word Count: 1475
Approximate Pages: 6 (250 words per double-spaced page)

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