Once Rochester's second largest employer, the company had a catastrophic downfall around 1999-2000, resulting in the loss of jobs, stock values, and a near bankruptcy status. Xerox is one of the many clear examples of a company who achieved leadership in innovation because of a unique technology and then failed to capitalize on its innovative capabilities. This case examines the situation that led up to G. Richard Thoman's resignation from Xerox corporations as CEO, where he was simply undermined by his predecessor Paul A. Allaire. Xerox is a large local employer, designing and manufacturing copiers, printers, and Mulit Function devices. Xerox was known for its unique dry process and plain paper copiers. Xerox failed to commercialize innovations made at its Palo Alto Research center. Xerox also lost its leadership in the 1970's in the most critical part of analog copier technology. Xerox always beat up on suppliers and ignored their ability to increase value with new ideas and new......

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Title: Xerox
Approximate Word Count: 488
Approximate Pages: 2 (250 words per double-spaced page)

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