Technology Intervention in Marketing-Proclivity at Present

Jayanta Adhikari

adhikari.jayanta@rediffmail.com

PGDBM 2005-07
Institute of Technology and Management
Kharghar, Navi Mumbai 410210

EXECUTIVE SUMMARY
Over the past two decades marketing has seen various changes. These changes are mainly coming from the intervention in technology, especially with the application of information technology (IT). Yet, as more marketing changes, more it seems they are the same. It is still a dynamic, competitive and creative activity that is the part of our day to day life. Marketers always wanted to understand the need of the market and try to satisfy the consumer demand. For this, they create or modify products or services, communicate about the new products or services and their benefits, distribute and sell in such a manner so that customers can get the maximum value from the product/services. In this process, they have to understand the target segment, their willingness to......

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Title: Technology Intervention In Marketing_Proclivity At Present
Approximate Word Count: 4705
Approximate Pages: 19 (250 words per double-spaced page)

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